Whether it’s about evolving your identity, entering a new phase of growth, or both—rebranding is never a simple task. That’s especially true for a company like PRISMA, where technical complexity needs to be translated into clear, approachable communication. So how did we do it? What did we learn? And what’s changed since?
The American brand expert Marty Neumeier once said, “A brand is a person’s gut feeling about a product, service, or company.” For years, PRISMA focused on building a top-tier product. But as we grew, we realized our outward image no longer matched who we were becoming.
We’d outgrown our original identity—and it was time for a change.
Since our launch in 2011, PRISMA has transformed from a small, Germany-based company into a pan-European platform. We didn’t just expand our services and reach—we also changed internally. A key turning point came when we decided to build an in-house engineering team. This process led us to reassess our employer brand and recognize the values at our core: Driving, Understanding, Uniting, and People.
That’s when it became clear: to grow into a global, value-driven organization, we needed more than just a great product. We needed a brand identity that matched.
As we scaled up and brought in new talent, we noticed something: interview feedback revealed that external perceptions of PRISMA didn’t line up with how we saw ourselves. Our messaging felt outdated. Our website language leaned too technical, too heavy. And our team photos felt uniform and uninviting—far from the diverse, collaborative culture we were nurturing.
We knew it was time to go deeper—to extend our transformation beyond just processes and people to how we presented ourselves to the world.
PRISMA had evolved into an open, people-centric company with a clear sense of shared values. But our external image still reflected the old guard—technical, impersonal, and distant, like much of the traditional gas market.
We wanted to show the human side of PRISMA: a platform shaped by collaboration, transparency, reliability, and innovation.
We knew we couldn’t do this alone. So we teamed up with local design agencies—Zitronengrau and Studio Bosco—who not only had the creative chops but also embraced our agile way of working. Their flexibility and understanding of our vision helped us bring the brand to life with a fresh perspective.
Our logo also got a facelift. The old one was overly intricate and leaned into fading gradients and complexity. The new logo is clean, bold, and intentional - just like our platform.
Empowering our team to be brand ambassadors fosters ownership and pride—two essential ingredients of long-term success.
Rebranding is never just a marketing job. It touches every corner of the company—from culture to communication, from design to delivery. It takes time, care, and alignment.
At PRISMA, this journey helped us sharpen not just how we look, but who we are—and where we’re going.